Food and Biotech


Digital Reinvention Drives Organic Growth and Enhanced Keyword Rankings for Food and Biotech

Food and Biotech Engineers, a manufacturing company based in Delhi NCR, sought to leverage digital reinvention to enhance their online presence and generate organic leads. Digital Reinvent digital marketing team undertook an SEO campaign to optimize the company’s website and improve keyword rankings. Over a span of three months, the campaign successfully resulted in a 50% increase in leads and significant improvements in the ranking of highly competitive keywords.



Food and Biotech Engineers faced the challenge of generating organic leads and establishing a strong online presence in a highly competitive industry. With numerous players vying for market share, it was crucial for the company to increase their visibility in search engine results pages (SERPs) and rank higher for relevant keywords. They approached the Digital Reinvent digital marketing team to devise a strategy that would improve their online visibility and drive organic growth.


Digital Reinvent digital marketing team identified search engine optimization (SEO) as the primary strategy to address Food and Biotech Engineers’ challenges. The team thoroughly analyzed the company’s website, its competitors, and the industry landscape. The following steps were undertaken as part of the digital reinvention process:

  1. Keyword Research: The team conducted comprehensive keyword research to identify relevant keywords that would drive targeted organic traffic to the client’s website. They focused on both high-volume and high-competition keywords to maximize the impact of the SEO efforts.
  2. On-Page Optimization: Digital Reinvent digital marketing experts optimized the client’s website by strategically incorporating the identified keywords into relevant meta tags, headings, content, and URLs. They also ensured that the website’s structure and navigation were user-friendly and search engine-friendly.
  3. Content Creation: The team developed high-quality, keyword-rich content to establish Food and Biotech Engineers as a thought leader in their industry. Blog posts, articles, and case studies were created and optimized to attract and engage the target audience.
  4. Off-Page Optimization: Digital Reinvent digital marketing team implemented an off-page optimization strategy to build high-quality backlinks for the client’s website. This involved outreach to industry influencers, guest posting on relevant websites, and participating in industry forums and discussions.


The digital reinvention campaign executed by Digital Reinvent digital marketing team produced significant results for Food and Biotech Engineers. The outcomes achieved over a period of three months include:

Increased Organic Leads by 50%

  • Increased Organic Leads: By leveraging SEO techniques, the company experienced a remarkable 50% increase in organic leads. This spike in leads can be attributed to improved visibility and higher rankings in SERPs.
  • Improved Keyword Rankings: The implemented SEO strategies successfully elevated Food and Biotech Engineers’ keyword rankings for highly competitive terms. This achievement enhanced the company’s online visibility, driving more targeted traffic to their website.

Digital Reinvent digital reinvention strategy proved to be highly effective in helping Food and Biotech Engineers overcome their challenges and achieve their goals. By implementing a comprehensive SEO campaign, the company experienced a significant increase in organic leads and witnessed a notable improvement in keyword rankings. The successful collaboration with Digital Reinvent digital marketing team enabled Food and Biotech Engineers to strengthen their online presence, attract a wider audience, and gain a competitive edge in the manufacturing industry.